Marketing - Pay per Click

The Pay Per Click model of internet advertising was one of the first ways the major search engines attempted to recoup some of their investment in technology. It has become an increasingly dominant model in recent times, though, with the rise of such companies as Overture, Espotting, and Google.

The principle behind it is that you only pay for the actual number of clicks through to your site that you achieve from your "adverts" on the major search engines.

For example, Overture provides Sponsored Site listings for MSN UK which appear above the ordinary search results (known as Web Directory Sites); Espotting provides Sponsored Matches above the ordinary search results for Yahoo UK; and Google uses its own AdWords programme to provide the Sponsored Link boxes on the right of its own search results.

The cost of these Clicks is based on how competitive the key words chosen are.

Our service is to keep on top of the bidding for you - your competitors will also want to appear at the top of these listings - and develop effective adverts. It's not enough to achieve thousands of visitors to your site if not of them want to buy what you're offering. Our vast experience with internet marketing will ensure your adverts attract the maximum number of quality targeted click throughs (ie people on the point of buying).

The service is available for the extraordinarily cost-effective price of £300 per month (plus the Pay Per Click charges themselves).

When combined with the Search Engine Web Promotion service, Pay Per Click Managment can be a very effective way to attract customers through the internet.